Comparison of Business Model and Development

Comparison of Business Model and Development The growth and development in the field of information communication technology has more or less changed the buying preferences of consumers. Currently Tesco not only sells products through its physical stores but also through online store. Tesco was the first explorer of the new market which began online sales in 1994 (Ocado, 2011). Tesco is the UKs largest retailer and one of the worlds re-known leading international retailers operating in fourteen countries (Tesco, 2013). During the next 10 years a number of internet retailers emerged in the United Kingdom not only to saturate the online market but also to fight the traditional brick-and-mortar stores. Among them were the Amazon established business in the UK in 1998 (Brown, 2008) and the British start-up Ocado an online grocery shop launched in 2001(Ocado, 2011). Like wises Sainsbury also a third largest retailers in the UK initiated online selling in the year 1995. Although these four businesses are not in direct competition at a first glance, they definitely explore and shape the future of e-retailing and retail industry in general for the coming decades. The aim of this work is to compare the four companies, their business models, logistics set ups and challenges they face. It is important to highlight that unfortunately almost no information is available in open sources about Tesco Direct and Amazons performance and development indicators as they are incorporated in the annual reports of the American mother company. In order to achieve the aim required I assumed that more or less of these four companies have similar business model but dealing with the daily logistics in the supply chain network is different from each other and in terms of KPIs. There was also some limitation in finding out resourceful data. Amazons business model and development over the last 5 years Amazon appeared on the internet in October 1998 as a rebranded website bookpages.co.uk purchased by amazon.com (Brown, 2008). From the very beginning it was a bookstore offering a range of books wider than any traditional book retailer. Nowadays in addition to books Amazon sells a wide range of product lines: books, music, films, games, electronics, computers, home garden, toys, childrens accessories, apparel, sports goods, DIY and (so far) limited grocery range. Tesco Direct- business model and development over the last 5 years Tesco started selling non grocery products online since 2006 by expanding its products range and integrate home / office electronic, furniture, DIY products and other entertainment related products such as DVD, CDs, Blue ray, Games etc. Tesco non-food business in the UK is also growing rapidly and in-fact it is over 13% a year (Tesco, 2013a). Tesco manages its own supply chain through its distribution centre located in Hertfordshire, which is responsible to supply goods to south eastern part of England. Moreover, Tesco is generating sales by promoting everyday low price concept not only through stores but also through online. The Tesco non-food online business was also expanded by the acquisition of blinkbox in 2011 (online movie service), We7 (free music) and Mobcast in the year 2012. The transitional period of success in selling general merchandise is sighted over past four years and also expected to grow more in this particular area because the demand is increasing. Ocados business model and development over the last 5 years Ocado was born out of strategy. Three ex-bankers spotted a market opportunity in the rapidly developing e-commerce and set up in 2001 the first fully dedicated online grocery retailer in the UK (Ocado, 2011). The market spotted was online sales and home deliveries of upmarket food and grocery initially were sourced from Waitrose (Ocado, 2011). As of 2012 Ocado sells 100% of goods via its web store, companys only sales channel (Ocado, 2011). The company is responsible for order processing, picking and shipping to the customer. It also bears full responsibility for the customer service, technology and inventory availability. Ocado uses a fleet of own dedicated vehicles to ensure deliveries to the customers. Ocado sells own-brand goods from Waitrose and Carrefour, wide range of branded goods from a number of producers, and small but expanding range 1of private label goods (Ocado, 2011). The total number of SKUs is over 22,000; approximately 4,300 SKUs out of that are Waitrose-branded pr oducts (Ocado, 2011). Sainsbury- business model and development over the last 5 years Sainsbury one of the UKs top five top grocery retailers founded in 1986. Offering thirty thousand diversified daily use food products and currently operating over 1000 supermarkets and convenience store employs around 150000 colleagues. Sainsbury starts selling products such as electronic entertainment as well as sports equipment through online in the year 2010. According to the financial performance till 2012 the underlying profit before tax is  £712m with the market share of 16.6% (Kantar). It can be seen that since the year 2008 the sales (including VAT fuel) grew from  £19,287m to  £24,511m (Sainsbury, 2013 a). Working mainly through four (CFC) strategic fulfilment centres and four Primary consolidation centres (PCC). Many of the stores are also offering non food products. The non- food products sales started back in 2010. In the year 2008, total sales for fourth quarter up 6.7% excluding (5.1% fuel), like for like (LFL) was 6.0% excluding (4.0% fuel). Comparing it with t he financial performance of up to the 3rd quarter of the year 2013 the total sales remains 3.9% excluding (3.3% fuel). It shows that in the third quarter of the year 2013 the sales remain lower than it used to be in same quarter in 2011. Role of logistics and supply chain of Amazon UK Amazon can be called a pioneer of innovative SCM solutions of the online retail industry. Although a significant progress has been made so far there are a lot of challenges still facing the business including supply chain infrastructure development, inventory optimisation, sourcing optimisation, order fulfilment, last mile solutions etc. Amazon runs a number of fulfilment centres in the UK four in England (forth opened in Hemel Hempstead in Hertfordshire 2012), two in Scotland and one in Wales (Amazon, 2011). These centres are responsible for keeping the minimal stock of goods and fulfilling customer orders. Amazon operates system of hubs (also called injection points) to reduce transport cost. The idea is to transport goods ready for delivery in full truck loads to the area of their delivery and after that hand them over to Royal Mail, DHL and others for the last mile delivery. Inventory optimisation has been a key issue for Amazon from its creation. As a response to it Amazon created a multi tear inventory network to optimise own costs and improve performance. The web store manages and owns relationship with the customer with the immediate access to the Tier I level of the supply chain Amazons fulfilment centre. If for some reason the product is out of stock within own facilities the IT system checks availability with the Tier II level partner DCs and wholesale DCs. If the product is missing there as well, the IT system turns to the Tier III suppliers, publishers and third party providers. As a result of this architecture Amazon keeps information flows under control and manages inventory through all three levels to its own benefit (Amazon, 2011). Distribution process is the customer facing supply chain part. Although Amazon outsourced the last mile solution its IT keeps the process under control to ensure transparency for the customer and feedback collection. Role of logistics and supply chain of Tesco Direct Tesco Direct established in 2006 providing a large range of home, furniture, appliances, computers and much more. The overall financial performance of Tesco Direct sales were impressive, up by more than 16%, with Click Collect once again proving a particularly attractive option for customers ahead of Christmas. Many customers chose to collect their orders from one of over 600 Express stores now offering Click Collect, providing an even greater level of convenience. Due to the growth in the online business Tesco is reopening its Fenny Lock distribution centre (DC) to handle its online growing business. It is also planned to open two (DCs) in Reading and Deganham which will improve its customer services and less impact on environment (Tesco, 2013). Some of the major business also transferred to rail transport in Daventry (DC) which will remove 40000 lorries from the road and save 10000 CO2 emissions (IGD, 2013). Tesco using automated ordering system that keeps updating operations at CFC and warehouses. The operating profit margin relatively remain same 5.9% in 2008 -09, where as little growth was seen around 6.4% in 2011 which came back to 6.1% in 2012 (Tesco, 2013). Related to the Amazon UK the business is different comparing to Tesco Direct. Amazon has expertise in this area more than Tesco Direct which has start selling non-food products just few years ago. But since 2010 non-food products business show positive financial returns which has led Tesco to grow in this particular area of business within the UK and international. Tesco is focusing more to operate internationally because they believe UK market is mature now. Role of logistics and supply chain of Ocado Supply chain model implemented by Ocado is far more straightforward comparing to Sainsbury due to only one sales channel and the nature of products delivered to the customer (grocery, substantial part of which can be perishable). Ocado runs a system of hub and spoke network with so far the only warehouse (the customer fulfilment centre or CFC) in Hatfield and seven hubs across England. As a result Ocado covers up to 70% of British households (Ocado, 2013a). The 2nd CFC expected to be openned in the 1st quarter of 2013 at Dordon in central England, which would also increase the order fulfilment capacity from 120,000 units per week to 180,000 units per week (Ocado, 2013b). Sales growth also is seen after improving the operation at Hatfield fulfilment centre which is also expected to be rise more than 13 % in the following months of 2013. The gross sales increases jumped over from  £ 551m to  £ 716m since 2008 to 2012 (Ocado, 2013c). All online orders, which consumers place, are fulfilled in Hatfield CFC. Now all picking process of product goes through highly automated machineries: plastic totes containing up to three bags move around the warehouse through the conveyer belt. Along the journey the totes are stopped opposite the aisles where members of staff pick ordered good from the shelves and put it into the relevant bags. Then packed orders are allocated depending on the delivery area and loaded onto delivery truck to bring goods to a hub or a delivery van for home deliveries. Ocado owns a fleet of branded lorries for hub deliveries and a fleet of refrigerated Mercedes-Benz brightly coloured vans for the last mile solution. Ocado benefits from a number of advantages as a result of running such a centralised set up including ease of inbound deliveries, demand forecasting, operations and control over the supply chain in general. Accurate demand forecasting allows Ocado not only to optimise inventory but also to minimise waste of unsold goods which is crucial for a grocery retailer. Ocados supply chain is using its own IT customise software in its business. Current service delivery is improved 151 DPV and CFC efficiency improved by 120 UPH. Role of logistics and supply chain of Sainsbury online grocery deliveries Currently Sainsbury is working mainly through four (CFC) strategic fulfilment centres and four Primary consolidation centres (PCC) offering. Many of the stores are also offering non food products. The non-food products sales started back in 2010. Over the past five years development has been seen the growth in the overall sales. The Sainsbury is using Manhattans Extended Enterprise Management (EEM) solutions in the newly built with fulfilment centres. Sainsbury is an experience retailer of supermarkets serving customers with both food and non food products. Reducing delays in logistics operations supply management by covering an area on 600000 sq. ft, runs over 2.5 km of conveyer belt with 10 automatic ambient storage and retrieval cranes. Sainsbury operations are spread all over the UK with a larger capacity to store and higher in efficiency output than Ocado so that is why not the right to compare logistics / supply management to each other. Changes effecting logistic performance of the companies I selected three major changes that could influence performance of the four companies Tesco Direct, Amazon-UK, Ocado Sainsbury. Increasing fuel costs would have mixed effect on all four companies. On one side it would increase their costs and undercut profits. On the other side consumers would be more reluctant to drive for shopping and would be more eager to shop online. In the profit margins would be squeezed but the sales volumes would most probably increase making the market space far more competitive. Environmental regulations: Environmental problems to be consider seriously by using alternate bio fuels in the road transport network to lower carbon emission. Increase the use 3Rs (Reduce, Reuse Recycle) in logistics and supply chain management both at national and international levels would generally have positive effect on all companies. At the moment all four companies are working closely to reduce waste and more recycling. Source locally: Almost all of the four retailers are not fully sourcing their products locally but also dependent on international sourcing. But Amazon UK could be effected in future if the Government announces any new taxes on business, whereas Tesco, Ocado and Sainsbury are as a local retailer would suffer less. Suggested actions to improve financial performance Ocado as it is still in its developing phase of business with a lot of opportunities to explore within the UK. Ocados still needs to focus more toward to south- east part of the England specially by covering London area, once the market demand of Ocado products increases then to move towards geographic expansion in the UK. The newly built 2nd CFC in north of England would definitely increase the coverage area allowing the company to serve the north of England and Wales. Location play important role in business success hence, Ocado needs to concentrate on those strategic areas which are nearer to the suppliers and market. Once the market is covered a next step the company should consider starting operations in Scotland. The current financial performance is not very good to suggest Ocado to operate outside the UK. Another option would be to increase product range well beyond recent 21,000 SKUs and enter the non-grocery market if they want to compete Sainsbury. Sainsbury has an upper ha nd by offering products around 30,000. Having appropriate coverage and customer service in place this would be a very sound option for development. In-house structured trainings should be given to all working in the area of logistics supply chain management. Weekly trainings should be given to the drivers who face the customers mostly and plays key part in the future development. Company reputation should be kept on priority by meeting the KPIs. Customer services level needs to be maintained all the time. The last mile problem should be dealt seriously. Lower the customers services are, higher the possibilities in financial growth. Providing high quality products range in competitive prices would certainly attract the customers through proper marketing. Making sure the product availability all the time in store based or online based, growing the product range would benefit the business. Given the size and expertise of the company it should not be a big issue. Price always was a key matter for the Amazons success. I believe tracking and adopting prices in line with the market fluctuations may be not enough in the future. It would be interesting for Amazon to explore promotion campaigns widely used by traditional retailers. Summary This studies is based on four top retailers of the UK companies studied are advanced players in the market of online retail. There business operations are facing more or less similar challenges are similar in-spite of the fact that they are technically serving different markets. Amazon is a well know global market leader still hungry for growth and success in the UK industry and expanding more. Sainsbury is also expanding but inside the UK, Ocado just passed a set up stage and actively growing in the UK and building plans for global expansion. Tesco is performing well in it food grocery and non-food grocery which is performing well and giving hard time rivals also planning to expand in India. I do believe that they work in the exiting online market during the exiting times when everything is still possible and the most innovative and brave will win the marketplace. References: Amazon.com Inc, 2011 annual report. [online] Available from: [Accessed 09/03/2013] IGD (2013), Tesco in major network shake up, [online] Available from: [Accessed 09/03/2013]. Ocado (2011, b), Groundbreaking ceremony for new Ocado CFC, [online] Available from: [Assessed: 08/03/2013]. Ocado (2011, c), [online] Available from: [Assessed: 12/03/2013]. Tesco (2013), , [Assessed: 11/03/2013]. Tesco (2013), Five year financial summary, [online] Available from: [Assessed: 11/03/2013]. Tesco (2013 a), [online] Available from: [Assessed: 11/03/2013]. Sainsbury (2013), [online] Available from: [Assessed: 07/03/2013]. Sainsbury (2013 a), Five year summary, [online] Available from:  http://www.j-sainsbury.co.uk/about-us/financial-performance/5-year-summary/#tabbed_section  [Assessed: 07/03/2013]. Sainsbury (2013 b), Sainsbury trading statement, [online] Available from: [Assessed: 08/03/2013].

Abortion :: essays research papers

Sara is driving down 7th avenue in her red pickup truck, in a hurry and traveling well over the speed limit. Becky, who is 3 months pregnant, is waiting to cross the street on the corner of 7th avenue and Bell. The street light changes and Becky is signaled by the crosswalk sign to proceed across the street. Sara is putting in a new CD and not paying attention to the fact that she has a red light, without enough time to stop Sara runs the red light and hits Becky who has just started to cross the street. Now Becky is rushed to the hospital, she is hurt but will live but her baby dies. Should Sara be charged with the death of the unborn baby? On the other hand, Jessica, who is a 16-year-old girl, decides to sleep with an 18-year-old boy. She gets pregnant and has an abortion because she is not ready to be a mother. Should Jessica be charged with the death of an unborn baby? The answer to both of the questions is, yes. Abortion is wrong, cruel and most of all, it goes against the word of GOD.When a woman decides to have sex she is taking the chance of getting pregnant, even if she uses protection. If she doesn't want to get pregnant she shouldn't have sex, and she should be responsible enough to suffer the consequences. For example, Carrie is very promiscuous and finds out that she is pregnant, so she goes and has an abortion. Next time Carrie finds out that she has HIV, well she can't pay someone to get rid of her problem so she has to deal with it. Why shouldn't she have to deal with the fact of being pregnant? There are many other options to killing an innocent human: adoption or raising the child with the help of parents. However, some girls are forced to have an abortion.No matter the reason someone has for an abortion, it is still cruel. Some women are forced to have an abortion either by their parents or their spouse. This circumstance is very hard to argue because the woman who is pregnant is not making the choice and should not be held accountable for it. And that is the only reason anyone might consider having an abortion. Look at it like this, Jeff and Bonnie are building a house, what's the first thing they do?

Intercultural Communication Essay

Intercultural communication is a study of cultural difference through communication. It is a form of global communication throughout the country all over the world. It is used to describe the wide range of communication problems that naturally appear within an organization made up of individuals from different religious, social, ethnic, and educational backgrounds or other acceptable factors. Intercultural communication is sometimes used synonymously with cross-cultural communication which in instance also brings up the same meaning and discussing the same issues. In this sense it seeks to understand how people from different countries and cultures act towards each other’s, communicate and perceive the world around them. Many people in intercultural communication such like in business management argue that culture determines how individuals encode and preserve messages, what mediums they choose for transmitting and broadcast them, and the way messages are interpreted and understood. It all depends on the characteristics and the component on the culture itself. It is also affected by the communication skill from the group of people and how they interact with each other. Intercultural communication occur when in minimum two person with different culture come in contact with each other and exchange ideas in verbal and also nonverbal communication. Before understanding intercultural communication as whole, first we need to know what culture is. What are the definition, and how these words correlate with communication skills? Cultures have certain components and elements that build its character. These components are symbol, language, value, norm and belief. Culture define as a complex system of knowledge, beliefs, values, customs, behavior and artifacts that are acquired, used and shared by the member of the group of people in their daily lives. In identifying how the complex system work we must know the important component in culture. Symbol is anything that meaningfully presents something that recognize by a culture. An example of a symbol is just like bald eagle that represents United States of America, or Kris represents Malaysia, Elephant represents Thailand folks. Language is symbol system that used for people to communicate with each other in their country. But also certain language can be interpret by others which define whom that value and try to achieve a perfect concept of intercultural communication itself. Values are culture defined standards that people use as guideline in social interpretation, such as what to do is right and what they believe to be right in their daily practice. Norm is any establishment of rule and expectations that guides the behavior which means anything that a group of people usually do to maintain their behavior. Beliefs are special thoughts or idea that people hold on trusting that it is true and never been wrong, and beliefs also clarify religion also make a culture different from he others. Culture also has the characteristics. There are seven characteristics of the culture and the first are culture is created and learned by group of people. In this group of people culture is shared between them. Culture can be transmitted from past and to the future means that culture can be passing down to generations. Culture is something dynamic and always changing by time following concept of how the world changes. Culture prescribes behavior and attitude which means culture define and shape the behavior of the people in that group according to their prescriptions. Communication is a dynamic, systemic process in which meanings are created and reflected in human interaction with symbols. The process is ongoing and ever changing. It is contextual, always taking place in a specific location. Communication never takes place in a vacuum situation. When we do communicate with another human being, we can only infer what she or he is experiencing because no two human beings have the same experiences leading up to that specific communication event. We are all born as white cloth. It is the culture we are born into that gives meaning to our experiences and helps us to define our world or how it is going to be. The meanings we give to events shape our world and fulfill our expectation. Our brain functions as an open system and we learn from each encounter and add to our system of knowledge from past and present events. Most of our culture is transmitted through unconscious communication acts and behaviors. These ideas are received by imitating, observing, and interacting with others, and we are not even aware we are receiving these messages. We receive them first from our parents, then from siblings and others as the scope of our world broadens and as we meet more and more people each day. These events happened unconsciously and as we realized we already have it and learn it by heart. As a separate notion, it interprets situations where people from different cultural backgrounds interact to each other. Aside from language, intercultural communication focuses on social attributes, thought patterns, and the cultures of different groups of people. It also involves understanding the different cultures, languages and customs of people from other countries. Intercultural communication plays a role in social sciences such as anthropology that, cultural studies, linguistics, psychology and communication studies. Intercultural communication maybe narrow its scope into cultural anthropology that is the comparative study of the manifold ways in which people make sense of the world around them, while social anthropology is the study of the relationships among persons and groups. While cultural anthropology is more akin towards philosophy and arts, social anthropology leads towards sociology and history. Cultural anthropology itself presents intercultural definition by learning the culture in many obvious ways. As discussed before the culture is shared and through this sociocultural anthropology an example of sharing is by myth and legends. These stories have been told in narrative process by the elder people and spread towards the generation. Myth is something that is more sacred and the actors were sometimes gods or demigods that were popular in western countries. Legend is something, someone or an event that believed by the narrator and believed by the people to be true such in Malaysia, there is a tales of Mahsuri or Hang Tuah. Everybody knows that they were exist but the legends was written in the form that it is embedded by culture of Malay people and transmitting some important values that need to be understood until today whether it is accepted or no longer remembered. Linguistics in other hand is a study of human language and sometimes an ancient language and those that are no longer can be read. Linguistics additionally draws on and informs work from such diverse fields as acoustics, anthropology, biology, computer science, human anatomy, informatics, neuroscience, philosophy, psychology, sociology that also a branches of courses that play a very important role in intercultural communication. These all component merely remarking that all subjects need to have communication skills as the core and intercultural quality to strengthen it’s as language is the component of the intercultural communication itself, the study of linguistics ultimately helps to understand culture that embedded in language and also allow us to communicate freely within this border. Psychology is an academic and applied discipline that involves the scientific study of mental functions and behaviors. Psychology has the immediate goal of understanding individuals and groups by both establishing general principles and researching specific cases, and by many accounts it ultimately aims to benefit society and a group of people. In this last point the group of people specifically referring to different culture. Usually psychology component merge with social factors to narrow down the understanding and to apply the intercultural knowledge firmly. These merge area known as psychosocial factors. Psychosocial factor comprises the social being of culture and how the psychological issues affect the exchange cultural idea throughout and ideal interactive communication. Psychologist explore concepts such as perception, cognition, attention, emotion, phenomenology, motivation, brain functioning, behavior and interpersonal relationships. Some of this concept are important and needed to unlock an intercultural communication successfully. It is not about health only because the more you understand other culture social behavior with interpersonal skills and with added linguistics expertise, a complete form of intercultural communication is achieved. Intercultural communication is also referred to as the base for international businesses. There are several cross-cultural service providers around who can assist with the development of intercultural communication skills. Research is a major part of the development of intercultural communication skills such as research needed to understand all the component of the culture itself. The course to assess this communication skills have been mention earlier and the most relevant part is the intercultural competency. Intercultural competence is the ability to communicate effectively and appropriately with people of other cultures. With a perfect asset of component understanding and deep knowledge of all courses within behavioral science people must comprehend the intercultural competence whether appropriately valued norm, and expectations within a culture or effectively by accomplishing goals and then you will achieved cross cultural competence with a immaculate communication skills. As a conclusion, Intercultural communication is a field of study that become important as world expand. Living in the world without border actually tests your surviving skills with this valued asset. The major perspective that was developed is traditional, interpretive and critical. 20th century shows that technology imperative cause people more frequently come to contact with each other that differ. The mobility around the world has become easier and changing demographic also increases the need of cross cultural understanding. By understanding this asset, a person might gain certain beneficence such as personal empowerment, a freedom from ignorance and also a productive relationship. This three benefits of intercultural apprehension not only bring success individually but also to an industry or the country itself.

AfricanAmericansIn the Early U essays

AfricanAmericansIn the Early U essays African American in the early Republic Wright R, Donald.  gAfrican Americans in the early Republic, 1789-1831. h Harlan Davidson Inc. Wheeling, Illinois. 1993 Thesis- African Americans were intricate parts of early American society. With their help a nation was born founded on the princplies of Liberty, Freedom and Justice. Though these unalienable rights were not to be extended to African Americans. Authors Purpose-  gThe purpose behind  gAfrican Americans in the early Republic h is to show how African Americans lived their lives in a nation divided. Divided along lines of White and Non-White, North and South, Pro-Slavery and Anti-Slavery. Wright shows the forced exodus from the northern end of the southern states to the cotton plantations in the Deep South. Wright describes a nation trying to find itself, a nation based on freedom that would enslave over two million people. Slave Migration- Life was rather stable for African Americans before the American Revolution. Yes, they were slaves but there were strong family ties to their kin along with their owners. Slaves usually lived their whole life in the same town. After the war things started to change and cotton was one of the main reasons. New strains of cotton which were easier to pick the seeds from and the invention of the cotton gin increased the demand for labor, revitalized the slave trade. In 1808 the importation of slaves was banned in the United States. With an increasing number of slaves needed to work the Sugar and Cotton Plantations in the south. Those begin a great exodus of African Americans slaves to the Lower South from the Upper South. In the 1820s 15,000 a year were bought and moved to work in southern plantations and by 1830s this number jump to 25,000. This led to the distribution of life for African Americans along with the forcible break up of many families. Slave Unrest-The United States was spared the slave revolts that the Caribbean isla ...

Comparison of hip

Comparison of hip Introduction Dance is and always shall be a form of expression where the movements performed speak volumes of the emotions and feelings that the dancer is trying to impart to the audience. The unique aspect of dance is that it is not limited to an assigned constraint or form but rather adapts to the type of music that is being played which as a result has created a myriad of different dance forms reflecting the plethora of available music in the world today.Advertising We will write a custom essay sample on Comparison of hip-hop dancing and ballet specifically for you for only $16.05 $11/page Learn More What must be understood though is that just as different versions music must convey different messages so to do different forms of dance portray different feelings and emotions. In order to better understand this concept an examination of contrasts is needed to clarify just how different yet similar certain styles of dancing are to each other. To this end Hip hop and ballet have been chosen due to the obvious differences in their manner of conveying emotion and eliciting reactions from various audiences. It is actually a rare sight for audiences of either form of expression to interact and even rarer still to see them within the same area however this is precisely why both styles of dance were chosen, for it is in their contrasts that make them dissimilar that the obviousness of their similarity comes to light. It is based on this that this paper assumes that despite their inherent differences in style both hip hop and ballet contain similar attributes when it comes to precision movements and their ability to tell the story of a song through movement and body rhythm. What must first be understood is that despite the assumptions of this paper, hip hop and ballet are still inherently different styles of dance. When a person performs ballet their body follows a certain flow, moves delicately in precise accordance with the music with strict adherence to form and style. Hip hop on the other hand has no particularly distinct style, in fact the basis of this particular form of dance is in improvisation where dancers develop dance moves and patterns as they see fit. If ballet is a soft form of dancing involving delicateness, hip hop is a hard form of expression employing explosive movements. It is on this basis that this paper will elaborate on the basis of the forms and styles utilized in both types of dance and will break down just how similar and different both particular methods of dance are to each other. Similarities Emotion, pure unadulterated emotion and expression, this is basis of the style of ballet, every bodily movement, every graceful step, leap and raised limb, all of this is done to convey some form of message to the audience. While many may assume that the ballerina merely dances along with a song it must be understood that the song itself is merely complimentary, what must be observed is how the movement s flow, if they are meant to portray lust, sadness or demurity.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More It must be noted that the human body is in fact capable of multiple types of bodily expression all of which can be interpreted in any manner ways. Ballet takes advantage of this by utilizing body language as a means of telling a story without words. The songs, backgrounds and costumes all contribute to building up the story however it is the ballet dancer that is the true story teller. On the other hand ballet is also done to impress, precise movements, breathtaking rhythm and timing as well as slight acrobatics are all done in order to entertain the audience. In reality ballet is not only a form of expression but also a form of entertainment that is meant to draw in crowds for a profit. Comparatively Hip hop is also based on sheer raw emotion; its movements though convey the baser aspects of emotion such as anger, the need for freedom and recklessness however they convey emotions none the less. Just as ballet is precise in its movements and rhythm so too is Hip hop, one present day example of this can be seen in the Step Up movie series where Hip hop dancers move together under the same rhythm, express themselves through their dancing and let the music compliment what they do instead of their dancing complimenting the music. Similar to ballet Hip hop performances are also meant to impress and entertain audiences during various events to also make a profit. Differences The inherent difference between the two styles lies solely with the fact that one advocates absolute conformity while the other encourages improvisation and redefinition, this of course refers to ballet and Hip hop respectively. What must first be understood is that the each form of dance developed under a different type of culture. In the culture of Hip hop redefinition, recreation, and improvisation are at the heart of this dance style due to fact that that imitation is highly frowned upon in Hip hop culture. For them, originality and uniqueness defined the utilization of styles with each performance actually being slightly or even divergently different than what came before. This is done in the name of ensuring that particular dance numbers are done in way where they always seem original, that they are not reliant on imitation and that they are the sole creation of those who dance them. Ballet on the other hand is all about conformity, performances done on one night must be the same as the next night and the night after that. For classical ballet dancing it is not all about improvisation and creativity rather it is the development of talent to its zenith through sheer repetitive action. The development of perfect form, perfect grace and perfect steps, to give the perfect performance over and over again is what ballet strives to do. While there are certain improvi sations done, these are relatively minor when compared to manner in which the style seems to keep repeating itself. In this repetition a ballet dancer can develop himself/herself into a figure of absolute grace and beauty. While Hip hop can be considered constant surprise and innovation ballet is considered the achievement of the absolute zenith in grace and fluidity.Advertising We will write a custom essay sample on Comparison of hip-hop dancing and ballet specifically for you for only $16.05 $11/page Learn More Conclusion Based on the findings of this paper it can be seen that while Hip hop and ballet may have inherent differences in the intent and focus of their various dance movements the fact remains that they are still inherently similar in their desire to express and entertain. While it is still not quite clearly understood, precision and coordinated movements that can be seen in both ballet and Hip hop apparently have a similar appeal to the human s enses. Perhaps it is in the body language, movement styles or sheer rhythm, regardless both styles of dance are the same in their ability to entertain and impart a message through their movements. This ability is distinctly different as compared to ballroom dancing since there does not seem to be any message that ballroom dancing is trying to impart to an audience and in fact rather than the song complimenting the dancer, in this case it is the dancer that is complimenting the song. This is why ballet and Hip hop are so similar, they are able to convey messages other forms of dance cannot; they alone can use their bodies to weave stories, elicit strong responses, cause excitement and tension and most important of all entertain audiences beyond mere body movements and knee jerking.

Music Performance Ethnography Essay Example | Topics and Well Written Essays - 1250 words

Music Performance Ethnography - Essay Example The Ultra Music Festival Background to the festival The ultra music festival is an outdoor music event that gets held in the city of Miami in Florida. It is a music festival that entails a weekend of electronic music at the Bayfront Park in Miami. The event gets held on the second weekend of every March in every year. The event takes three days from Friday to Sunday. This year the event took place in two consecutive weekends as a way of celebrating its 15th anniversary (Cohn 46). The Ultra Music Festival got started by two business partners, Rusell Faibsich and Alex Omes in 1999. In its inauguration year, the event got held for one day on the south beach in Miami. In the following year, it got relocated to Bayfront Park in the city of Miami. This was due to the large number of people who attended the first event. The event gets sponsored by the Winter Music Conference. During the festival in this year, I happened to have attended one of the two weekends during which it got held. The performers The performers at the ultra music festival were well over 200. They wore civilian clothes but the art in their design could be recognized. As it is with many musicians, the aspect of standing different from others could also be traced. Overall, the performers dressed in a way that it was easy identifying them among the audience as they sought to get an interactive platform with the audience. Prior to their individual performance, the performers looked relaxed, probably reserving their energy for the electric performers each was to hold (Scott & David 21). Some of the performers had come from outside the USA. However, most of them were local artists. The diversity of the performers had an added advantage to the festival. Among the performers were DJs who took turns in the work. All the performers could be said to be established musicians and top DJs in the country. Establishing them by names could, however, be difficult considering their numbers. The event involved the use of live per formance instruments. These instruments got changed with time depending on the performing artist. There were also music systems installed at strategic positions all over the Bayfront Park (Schmidt & Gretchen 198). The park at some point looked like a collection of an electronic factory. Some performers came with their instruments on stage while others used the ones already installed on the stage. Vocal music got included in the performances. Most of the lyrics seemed to have a message for the audience. Most of them praised the different successful people in the city of Miami. They are those that condemned the social crimes in the city. Some could even be seen to be going to the extent of narrating personal experiences on the difficulty experienced by the poor in the USA. There is also another category of music that praised the music festival itself as the greatest on the planet. Whether this is correct or not, it cannot be clearly established. The Audience The size of the audience c ould be approximated to be well over 330,000 according to figures released immediately after the festival. The audience got made to the larger extent by the residents of Miami. There were also people from other states in the USA. The event attracted some foreigners. The culture of the people at the festival could, therefore, be described as very diverse. Several cases of social misbehavior could be noted.

Rhetorical Analysis based on the rhetoric of a SPECIFIC web site(s) Essay

Rhetorical Analysis based on the rhetoric of a SPECIFIC web site(s) that writes about creationism and, or evolution - Essay Example there is an improvement and support of education in evolution, change in climate, science nature and the general increment of public understanding of the subjects (NCSE). Through their website, the centre has been able to identify their target market which is the main audience who happen to be the teachers thereby ensuring that the knowledge put on their website will be put through to the students by teachers through educating them on the issues that concern science and the science world. This is mostly done before the launch of the website although hit is a continuous process that goes beyond the launching into actual hosting with the help of the marketing fraternity. Moreover, the centre has been able to determine the size of its target market-who are mostly teachers and other concerned parties. They are sure that the teachers in public schools are growing with the increase of pupil in school hence facilitating the education of science and science world, which is their main aim as a centre. Through their website, it is evident that (NCSE) has been able to meet their mission and purpose especially with the fact that the information put is been used by the audience appropriately. The NCSE has been able to identify with the teaching fraternity all over the world since it was started over three decades ago, by ensuring that there is a production of a series of publications, which report on the creationism and or evolution controversy as well as providing resources for activists, which in this case are the teachers and other concerned parties. In essence, it has been able to give a wide coverage of all aspects of science that revolve around these theories. Additionally, NCSE has been able to bring teachers and activists together for a common goal. Members have the privilege of having printed, which help the share knowledge to other people. NCSE has been able to pass its message to the audience in several ways. First, the centre has been able to give information